Merkle, a dentsu company: profile

Merkle is a dentsu customer experience company whose Salesforce practice combines several acquired Salesforce consultancies. Facts come from its own website and public sources, with what to check before choosing.

Shortlisted in 12

Merkle, a dentsu company

Merkle, a dentsu company is shortlisted in 12 categories. Pick a category to see how it fits that service. Company facts and the sections below apply to the whole company.

Also shortlisted in 11 other categories. Choose one to see how it fits that service.

Retail & direct-to-consumer

Published marketing / data service scope.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Retail & direct-to-consumer shortlist →

Media & entertainment

Published marketing / data service scope.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Media & entertainment shortlist →

Travel, hospitality & leisure

Published marketing / data service scope.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Travel, hospitality & leisure shortlist →

Marketing Cloud ↔ core CRM

Published marketing / data service scope.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Marketing Cloud ↔ core CRM shortlist →

Account-based marketing & sales alignment

Published marketing / data service scope.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Account-based marketing & sales alignment shortlist →

Customer lifecycle & journey orchestration

Published marketing / data service scope.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Customer lifecycle & journey orchestration shortlist →

Loyalty, personalization & customer engagement

Published marketing / data service scope.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Loyalty, personalization & customer engagement shortlist →

Identity, consent & preference management

Research candidate for identity, consent & preference management: marketing, data and customer engagement.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Obtain specific product/workflow proof before treating this as a validated shortlist.

Source: Broader practice fit; exact evidence pending → · See the Identity, consent & preference management shortlist →

Attribution, revenue analytics & measurement

Published marketing / data service scope.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Attribution, revenue analytics & measurement shortlist →

Marketing Cloud Engagement implementation

Published marketing / data service scope.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Marketing Cloud Engagement implementation shortlist →

Marketing platform modernization

Published marketing / data service scope.

Before you choose: Confirm the current product SKU and migration path; Engagement, Account Engagement and newer platform products differ. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Marketing platform modernization shortlist →

Data 360 / Data Cloud implementation

Published marketing / data service scope.

Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.

Source: Published relevant offering → · See the Data 360 / Data Cloud implementation shortlist →
HQColumbia, Maryland, USA
Founded1971
Team12,000 to 16,000 (several sources)
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce practice grew through Pexlify (2022), Extentia and Aware Services acquisitions; dentsu reports 1,800 to 3,000 Salesforce certifications

Services

Best at

  • Salesforce implementation and data services
  • Acquired Salesforce specialists including Pexlify, Extentia and Aware Services

Also offers

  • Wider customer experience, data and marketing services from dentsu
Facts from the company's own website and public sources, checked 16 Oct 2026. Not a ranking.https://www.merkle.com/en/about-us/partnerships/salesforce.html

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