Travel, hospitality & leisure: 8 Salesforce partners to consider
Eight Salesforce partners for Travel, hospitality & leisure: Xenai Digital (formerly AFDigital), VRP Consulting, Noltic, Valtech, Publicis Sapient, OSF…
Guest/customer engagement, bookings context, loyalty and service.
| Agency | HQ | Evidence |
|---|---|---|
| Xenai Digital (formerly AFDigital) | Sydney, Australia | Published relevant offering |
| VRP Consulting | San Francisco, USA (most listings); London address also listed | Published relevant offering |
| Noltic | Lviv, Ukraine; second office in Wrocław, Poland | Broader practice fit; exact evidence pending |
| Valtech | Paris origin; sources vary (London, Chicago) | Published relevant offering |
| Publicis Sapient | Boston, Massachusetts, USA | Broader practice fit; exact evidence pending |
| OSF Digital | Quebec City, Canada | Published relevant offering |
| VISEO | Boulogne-Billancourt, France | Broader practice fit; exact evidence pending |
| Merkle, a dentsu company | Columbia, Maryland, USA | Published relevant offering |
Shortlisted
Xenai Digital (formerly AFDigital)
Homepage screenshot pending
Published industry-focused Salesforce practice.
HQSydney, Australia
Founded2011 (CB Insights)
TeamNot stated
Named clientsNot stated on the pages we checked
Partners & badgesAcquired by Digital Alchemy in February 2024 and rebranded from AFDigital; recognised in Salesforce partner awards
Services
What stands out
- Published industry-focused Salesforce practice.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Current official marketplace identity is Xenai Digital (formerly AFDigital).
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
VRP Consulting
Published multi-cloud / engineering practice.
HQSan Francisco, USA (most listings); London address also listed
Founded1998
Team450+ (its about page); other profiles 406 to 506
Named clientsNot stated on the pages we checked
Partners & badgesCertified Salesforce Platinum Consulting partner; office in Ukraine
Services
What stands out
- Published multi-cloud / engineering practice.
- Research candidate for slack, teams & collaboration: multi-cloud engineering and integration.
- Research candidate for contact-center & telephony integration: multi-cloud engineering and integration.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Noltic
Research candidate for travel, hospitality & leisure: crm engineering and migration.
HQLviv, Ukraine; second office in Wrocław, Poland
Founded2017
TeamAbout 50 to 95 (Clutch, Datanyze)
Named clientsNot stated on the pages we checked
Partners & badges200+ Salesforce certifications (FoundHQ)
Services
What stands out
- Published CRM implementation / engineering offering.
- Research candidate for travel, hospitality & leisure: crm engineering and migration.
- Dedicated Salesforce managed services offering.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Obtain specific product/workflow proof before treating this as a validated shortlist.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Broader practice fit; exact evidence pendingFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Valtech
Published product / process service scope.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
HQParis origin; sources vary (London, Chicago)
Founded1993
TeamAbout 7,500 people in 60+ offices (company claim, via search)
Named clientsEton, Discover, Lexus, Mandarin Oriental, Mars
Partners & badgesAdobe, Google, Microsoft and Optimizely partner; Fast Company Best Workplaces for Innovators
Services
Best at
- Enterprise and B2B commerce
- Composable commerce platforms
- Experience design with data and engineering
Also offers
- Marketing creativity and performance
- Enterprise transformation
- Data and AI
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Publicis Sapient
Research candidate for travel, hospitality & leisure: customer experience, commerce and data.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Obtain specific product/workflow proof before treating this as a validated shortlist.
HQBoston, Massachusetts, USA
Founded1990 (as Sapient)
TeamAbout 20,000 (Wikipedia, Built In)
Named clientsNot stated on the pages we checked
Partners & badgesSubsidiary of Publicis Groupe since 2015; acquired Tquila ANZ to expand its Salesforce capabilities
Services
Best at
- Salesforce transformation programmes
- Salesforce capability in Australia and New Zealand through Tquila ANZ
Also offers
- Wider digital transformation and consulting services
Source: Broader practice fit; exact evidence pendingFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
OSF Digital
Published commerce / marketing delivery offering.
HQQuebec City, Canada
Founded2003
TeamAbout 2,000 to 2,200 (Wikipedia, Built In)
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce partner since 2010; Salesforce Platinum Partner since 2021 (per Wikipedia)
Services
What stands out
- Published commerce / marketing delivery offering.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
VISEO
Homepage screenshot pending
Research candidate for travel, hospitality & leisure: manufacturing and customer engagement.
HQBoulogne-Billancourt, France
Founded1999
TeamAbout 2,800 to 3,000 (LinkedIn and directories)
Named clientsNot stated on the pages we checked
Partners & badgesAcquired Cludo (2020), Synvance and Carnac Group (2023); operates in 20+ countries
Services
What stands out
- Research candidate for manufacturing & industrial equipment: manufacturing and customer engagement.
- Research candidate for travel, hospitality & leisure: manufacturing and customer engagement.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Obtain specific product/workflow proof before treating this as a validated shortlist.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Broader practice fit; exact evidence pendingFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Merkle, a dentsu company
Published marketing / data service scope.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
HQColumbia, Maryland, USA
Founded1971
Team12,000 to 16,000 (several sources)
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce practice grew through Pexlify (2022), Extentia and Aware Services acquisitions; dentsu reports 1,800 to 3,000 Salesforce certifications
Services
Best at
- Salesforce implementation and data services
- Acquired Salesforce specialists including Pexlify, Extentia and Aware Services
Also offers
- Wider customer experience, data and marketing services from dentsu
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
How this shortlist was made: partners were assessed on category-specific evidence, based on public sources, mainly provider sources. A service page establishes a capability claim, not independently verified delivery quality. Team quality and comparable client references still need checking before selection. Reviewed 23 October 2026. The order is not a ranking. See How We Choose.
How to choose
- Ask for a reference with the same scope, and the same platform version where it applies.
- Confirm who will deliver the work and where they are based.
- Agree what is in scope: setup, integration, training and ongoing support.
- Check the partner's current Salesforce partner profile and any Salesforce recognition, then read the evidence link on its card.
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