Retail & direct-to-consumer: 8 Salesforce partners to consider
Eight Salesforce partners for Retail & direct-to-consumer: OSF Digital, Valtech, Red Van Workshop, Merkle, a dentsu company, Publicis Sapient, DEPT…
Unified customer journeys, stores, digital commerce and service.
| Agency | HQ | Evidence |
|---|---|---|
| OSF Digital | Quebec City, Canada | Published relevant offering |
| Valtech | Paris origin; sources vary (London, Chicago) | Published relevant offering |
| Red Van Workshop | Boulder, Colorado, USA (Wiza, CB Insights); G2 lists Grand Rapids | Published relevant offering |
| Merkle, a dentsu company | Columbia, Maryland, USA | Published relevant offering |
| Publicis Sapient | Boston, Massachusetts, USA | Broader practice fit; exact evidence pending |
| DEPT | Amsterdam, Netherlands (directories) | Broader practice fit; exact evidence pending |
| Xenai Digital (formerly AFDigital) | Sydney, Australia | Published relevant offering |
| Everymind | São Paulo, Brazil (company profile); some sources list San Francisco | Broader practice fit; exact evidence pending |
Shortlisted
OSF Digital
Published commerce / marketing delivery offering.
HQQuebec City, Canada
Founded2003
TeamAbout 2,000 to 2,200 (Wikipedia, Built In)
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce partner since 2010; Salesforce Platinum Partner since 2021 (per Wikipedia)
Services
What stands out
- Published commerce / marketing delivery offering.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Valtech
Published product / process service scope.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
HQParis origin; sources vary (London, Chicago)
Founded1993
TeamAbout 7,500 people in 60+ offices (company claim, via search)
Named clientsEton, Discover, Lexus, Mandarin Oriental, Mars
Partners & badgesAdobe, Google, Microsoft and Optimizely partner; Fast Company Best Workplaces for Innovators
Services
Best at
- Enterprise and B2B commerce
- Composable commerce platforms
- Experience design with data and engineering
Also offers
- Marketing creativity and performance
- Enterprise transformation
- Data and AI
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Red Van Workshop
Published Salesforce commerce engineering offering.
HQBoulder, Colorado, USA (Wiza, CB Insights); G2 lists Grand Rapids
Founded2012 (Gusto job board); 2013 per G2
Team100+ across 30 US states (its Handshake profile); other sources lower
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce Commerce Cloud and Marketing Cloud integration specialist
Services
What stands out
- Published Salesforce commerce engineering offering.
- Published higher-education commerce case.
- Published commerce-to-learning enrollment integration.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Merkle, a dentsu company
Published marketing / data service scope.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
HQColumbia, Maryland, USA
Founded1971
Team12,000 to 16,000 (several sources)
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce practice grew through Pexlify (2022), Extentia and Aware Services acquisitions; dentsu reports 1,800 to 3,000 Salesforce certifications
Services
Best at
- Salesforce implementation and data services
- Acquired Salesforce specialists including Pexlify, Extentia and Aware Services
Also offers
- Wider customer experience, data and marketing services from dentsu
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Publicis Sapient
Research candidate for retail & direct-to-consumer: customer experience, commerce and data.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Obtain specific product/workflow proof before treating this as a validated shortlist.
HQBoston, Massachusetts, USA
Founded1990 (as Sapient)
TeamAbout 20,000 (Wikipedia, Built In)
Named clientsNot stated on the pages we checked
Partners & badgesSubsidiary of Publicis Groupe since 2015; acquired Tquila ANZ to expand its Salesforce capabilities
Services
Best at
- Salesforce transformation programmes
- Salesforce capability in Australia and New Zealand through Tquila ANZ
Also offers
- Wider digital transformation and consulting services
Source: Broader practice fit; exact evidence pendingFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
DEPT
Research candidate for retail & direct-to-consumer: digital customer experience.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Obtain specific product/workflow proof before treating this as a validated shortlist.
HQAmsterdam, Netherlands (directories)
Founded2016 formation (originally TamTam, 1996; third-party)
Team4,000 people on 5 continents (its site)
Named clientsNVIDIA, eBay, Meta, Arm
Partners & badgesAdobe Platinum Solution Partner; B Corp; Webby Agency of the Year 2022-2024
Services
Best at
- Commerce and customer experience (Adobe Platinum Solution Partner)
- Performance marketing and SEO
- Data and AI
Also offers
- Brand and media
- Tech and data
- AI transformation (Deptify)
Source: Broader practice fit; exact evidence pendingFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Xenai Digital (formerly AFDigital)
Homepage screenshot pending
Published industry-focused Salesforce practice.
HQSydney, Australia
Founded2011 (CB Insights)
TeamNot stated
Named clientsNot stated on the pages we checked
Partners & badgesAcquired by Digital Alchemy in February 2024 and rebranded from AFDigital; recognised in Salesforce partner awards
Services
What stands out
- Published industry-focused Salesforce practice.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Current official marketplace identity is Xenai Digital (formerly AFDigital).
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Everymind
Homepage screenshot pending
Research candidate for retail & direct-to-consumer: brazilian salesforce delivery.
HQSão Paulo, Brazil (company profile); some sources list San Francisco
Founded2014
Team201 to 500 (job listing); parent group cites 5,400+
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce Platinum partner (self-described); acquired in 2021 by compass.uol (AI/R Group)
Services
What stands out
- Research candidate for retail & direct-to-consumer: brazilian salesforce delivery.
- Research candidate for transportation & logistics: brazilian salesforce delivery.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Obtain specific product/workflow proof before treating this as a validated shortlist.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Broader practice fit; exact evidence pendingFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
How this shortlist was made: partners were assessed on category-specific evidence, based on public sources, mainly provider sources. A service page establishes a capability claim, not independently verified delivery quality. Team quality and comparable client references still need checking before selection. Reviewed 23 October 2026. The order is not a ranking. See How We Choose.
How to choose
- Ask for a reference with the same scope, and the same platform version where it applies.
- Confirm who will deliver the work and where they are based.
- Agree what is in scope: setup, integration, training and ongoing support.
- Check the partner's current Salesforce partner profile and any Salesforce recognition, then read the evidence link on its card.
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