Marketing platform modernization: 8 Salesforce partners to consider
Eight Salesforce partners for Marketing platform modernization: Merkle, a dentsu company, Sercante, ListEngage, MarCloud, OSF Digital, Publicis Sapient…
Assess and transition marketing architecture across product generations.
| Agency | HQ | Evidence |
|---|---|---|
| Merkle, a dentsu company | Columbia, Maryland, USA | Published relevant offering |
| Sercante | Atlanta, Georgia, USA (FoundHQ) | Published relevant offering |
| ListEngage | Framingham, Massachusetts, USA | Published relevant offering |
| MarCloud | Liverpool, UK | Published relevant offering |
| OSF Digital | Quebec City, Canada | Published relevant offering |
| Publicis Sapient | Boston, Massachusetts, USA | Broader practice fit; exact evidence pending |
| Valtech | Paris origin; sources vary (London, Chicago) | Published relevant offering |
| Gravitai | London, England | Published relevant offering |
Shortlisted
Merkle, a dentsu company
Published marketing / data service scope.
Before you choose: Confirm the current product SKU and migration path; Engagement, Account Engagement and newer platform products differ. Published collateral supports relevance, not an independently verified quality/outcome ranking.
HQColumbia, Maryland, USA
Founded1971
Team12,000 to 16,000 (several sources)
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce practice grew through Pexlify (2022), Extentia and Aware Services acquisitions; dentsu reports 1,800 to 3,000 Salesforce certifications
Services
Best at
- Salesforce implementation and data services
- Acquired Salesforce specialists including Pexlify, Extentia and Aware Services
Also offers
- Wider customer experience, data and marketing services from dentsu
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Sercante
Published Salesforce marketing implementation practice.
HQAtlanta, Georgia, USA (FoundHQ)
Founded2017 (FoundHQ)
Team84 consultants listed on one directory
Named clients500+ projects (Aprika listing)
Partners & badgesSalesforce Ventures investment; operates in the US, UK, Ireland and Canada; focused on Pardot and Marketing Cloud Account Engagement
Services
What stands out
- Published Salesforce marketing implementation practice.
- Dedicated Account Engagement implementation practice.
- Dedicated Marketing Cloud Engagement offering.
Research before choosing
- Confirm the current product SKU and migration path; Engagement, Account Engagement and newer platform products differ. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
ListEngage
Published Salesforce marketing / data offering.
HQFramingham, Massachusetts, USA
Founded2004 (CB Insights); 2003 and 2005 in other sources
Team51 to 200 (ZoomInfo, Persana)
Named clientsNot stated on the pages we checked
Partners & badgesMarketing Cloud partner; CB Insights reports acquisition by TCS in October 2025 (single source)
Services
What stands out
- Published Salesforce marketing / data offering.
Research before choosing
- Confirm the current product SKU and migration path; Engagement, Account Engagement and newer platform products differ. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Grouped with TCS/Coastal; verify contracting practice.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
MarCloud
Published Salesforce marketing implementation practice.
HQLiverpool, UK
Founded2017 (Sortlist); 2018 per FoundHQ
TeamAbout 23 to 28 (directories)
Named clientsNot stated on the pages we checked
Partners & badgesSpecialist in Pardot (Account Engagement), Marketing Cloud and Salesforce CRM
Services
What stands out
- Published Salesforce marketing implementation practice.
Research before choosing
- Confirm the current product SKU and migration path; Engagement, Account Engagement and newer platform products differ. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
OSF Digital
Published commerce / marketing delivery offering.
HQQuebec City, Canada
Founded2003
TeamAbout 2,000 to 2,200 (Wikipedia, Built In)
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce partner since 2010; Salesforce Platinum Partner since 2021 (per Wikipedia)
Services
What stands out
- Published commerce / marketing delivery offering.
Research before choosing
- Confirm the current product SKU and migration path; Engagement, Account Engagement and newer platform products differ. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Publicis Sapient
Research candidate for marketing platform modernization: customer experience, commerce and data.
Before you choose: Confirm the current product SKU and migration path; Engagement, Account Engagement and newer platform products differ. Obtain specific product/workflow proof before treating this as a validated shortlist.
HQBoston, Massachusetts, USA
Founded1990 (as Sapient)
TeamAbout 20,000 (Wikipedia, Built In)
Named clientsNot stated on the pages we checked
Partners & badgesSubsidiary of Publicis Groupe since 2015; acquired Tquila ANZ to expand its Salesforce capabilities
Services
Best at
- Salesforce transformation programmes
- Salesforce capability in Australia and New Zealand through Tquila ANZ
Also offers
- Wider digital transformation and consulting services
Source: Broader practice fit; exact evidence pendingFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Valtech
Published product / process service scope.
Before you choose: Confirm the current product SKU and migration path; Engagement, Account Engagement and newer platform products differ. Published collateral supports relevance, not an independently verified quality/outcome ranking.
HQParis origin; sources vary (London, Chicago)
Founded1993
TeamAbout 7,500 people in 60+ offices (company claim, via search)
Named clientsEton, Discover, Lexus, Mandarin Oriental, Mars
Partners & badgesAdobe, Google, Microsoft and Optimizely partner; Fast Company Best Workplaces for Innovators
Services
Best at
- Enterprise and B2B commerce
- Composable commerce platforms
- Experience design with data and engineering
Also offers
- Marketing creativity and performance
- Enterprise transformation
- Data and AI
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Gravitai
Published Marketing Cloud implementation service.
HQLondon, England
Founded2013
TeamAbout 18 (Endole) to 60+ (its site, possibly including contractors)
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce partner since 2018 (its site); Salesforce Marketing Cloud focus; also an Odoo partner
Services
What stands out
- Published Marketing Cloud implementation service.
Research before choosing
- Confirm the current product SKU and migration path; Engagement, Account Engagement and newer platform products differ. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
How this shortlist was made: partners were assessed on category-specific evidence, based on public sources, mainly provider sources. A service page establishes a capability claim, not independently verified delivery quality. Team quality and comparable client references still need checking before selection. Reviewed 23 October 2026. The order is not a ranking. See How We Choose.
How to choose
- Ask for a reference with the same scope, and the same platform version where it applies.
- Confirm who will deliver the work and where they are based.
- Agree what is in scope: setup, integration, training and ongoing support.
- Check the partner's current Salesforce partner profile and any Salesforce recognition, then read the evidence link on its card.
Related categories
Sales Cloud implementationService Cloud implementationMarketing Cloud Engagement implementationAccount Engagement / Pardot implementationExperience Cloud & portalsB2B Commerce implementationB2C Commerce & headless storefrontsData 360 / Data Cloud implementationAgentforce & generative AI engineeringMuleSoft platform engineeringTableau & Salesforce analyticsIndustries, OmniStudio & industry data modelsOrg consolidation & multi-org architectureCRM migration & data conversionCPQ-to-new-revenue migrationClassic-to-Lightning modernizationApex, LWC & custom application engineeringAppExchange product & managed-package developmentSecurity, Shield & platform governanceDevOps, CI/CD & release engineeringQA, regression & test automation (Salesforce)Performance, scale & integration resilienceMulti-cloud solution architectureManaged administration & continuous improvementMobile, field & offline experiencesAll Salesforce services
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