Loyalty, personalization & customer engagement: 8 Salesforce partners to consider
Eight Salesforce partners for Loyalty, personalization & customer engagement: Merkle, a dentsu company, Publicis Sapient, Valtech, OSF Digital…
Membership, benefits, personalized engagement and loyalty measurement.
| Agency | HQ | Evidence |
|---|---|---|
| Merkle, a dentsu company | Columbia, Maryland, USA | Published relevant offering |
| Publicis Sapient | Boston, Massachusetts, USA | Specific service offering |
| Valtech | Paris origin; sources vary (London, Chicago) | Published relevant offering |
| OSF Digital | Quebec City, Canada | Published relevant offering |
| ListEngage | Framingham, Massachusetts, USA | Published relevant offering |
| Horizontal Digital | Minneapolis, Minnesota, USA | Published relevant offering |
| Capgemini | Paris, France | Broader practice fit; exact evidence pending |
| Cloudgaia | Denver, Colorado, USA (LinkedIn); originated in Argentina | Published relevant offering |
Shortlisted
Merkle, a dentsu company
Published marketing / data service scope.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
HQColumbia, Maryland, USA
Founded1971
Team12,000 to 16,000 (several sources)
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce practice grew through Pexlify (2022), Extentia and Aware Services acquisitions; dentsu reports 1,800 to 3,000 Salesforce certifications
Services
Best at
- Salesforce implementation and data services
- Acquired Salesforce specialists including Pexlify, Extentia and Aware Services
Also offers
- Wider customer experience, data and marketing services from dentsu
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Publicis Sapient
Published data / customer-engagement offering.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
HQBoston, Massachusetts, USA
Founded1990 (as Sapient)
TeamAbout 20,000 (Wikipedia, Built In)
Named clientsNot stated on the pages we checked
Partners & badgesSubsidiary of Publicis Groupe since 2015; acquired Tquila ANZ to expand its Salesforce capabilities
Services
Best at
- Salesforce transformation programmes
- Salesforce capability in Australia and New Zealand through Tquila ANZ
Also offers
- Wider digital transformation and consulting services
Source: Specific service offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Valtech
Published product / process service scope.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
HQParis origin; sources vary (London, Chicago)
Founded1993
TeamAbout 7,500 people in 60+ offices (company claim, via search)
Named clientsEton, Discover, Lexus, Mandarin Oriental, Mars
Partners & badgesAdobe, Google, Microsoft and Optimizely partner; Fast Company Best Workplaces for Innovators
Services
Best at
- Enterprise and B2B commerce
- Composable commerce platforms
- Experience design with data and engineering
Also offers
- Marketing creativity and performance
- Enterprise transformation
- Data and AI
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
OSF Digital
Published commerce / marketing delivery offering.
HQQuebec City, Canada
Founded2003
TeamAbout 2,000 to 2,200 (Wikipedia, Built In)
Named clientsNot stated on the pages we checked
Partners & badgesSalesforce partner since 2010; Salesforce Platinum Partner since 2021 (per Wikipedia)
Services
What stands out
- Published commerce / marketing delivery offering.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
ListEngage
Published Salesforce marketing / data offering.
HQFramingham, Massachusetts, USA
Founded2004 (CB Insights); 2003 and 2005 in other sources
Team51 to 200 (ZoomInfo, Persana)
Named clientsNot stated on the pages we checked
Partners & badgesMarketing Cloud partner; CB Insights reports acquisition by TCS in October 2025 (single source)
Services
What stands out
- Published Salesforce marketing / data offering.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Grouped with TCS/Coastal; verify contracting practice.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Horizontal Digital
Published customer-experience / AI practice.
HQMinneapolis, Minnesota, USA
Founded2003
TeamAbout 370 (Built In)
Named clientsNot stated on the pages we checked
Partners & badgesOffices in Denver, Dallas, Indianapolis, Dubai, India and Kuala Lumpur; certified Minority Business Enterprise
Services
What stands out
- Published customer-experience / AI practice.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Capgemini
Research candidate for loyalty, personalization & customer engagement: industry and enterprise platform delivery.
Before you choose: Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Obtain specific product/workflow proof before treating this as a validated shortlist.
HQParis, France
Founded1967
TeamAbout 423,400 people in about 50 countries (end of 2025, third-party)
Named clientsNot stated
Partners & badgesBrands include Capgemini Invent, Capgemini Engineering, Frog and Sogeti
Services
Best at
- Enterprise integration and API programmes
- Microsoft Dynamics 365 and Power Platform CRM
- Cloud, data and AI at scale
Also offers
- Cybersecurity
- Intelligent industry
- Enterprise management
- Group brands: Capgemini Invent, Capgemini Engineering, frog and Sogeti
Source: Broader practice fit; exact evidence pendingFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
Shortlisted
Cloudgaia
Published Salesforce lifecycle implementation offering.
HQDenver, Colorado, USA (LinkedIn); originated in Argentina
Founded2016 (most listings)
Team201 to 500 (LinkedIn); 240+ certified professionals (2025 profile)
Named clientsNot stated on the pages we checked
Partners & badgesDescribes itself as a Salesforce Summit Consulting Partner; Salesforce Ventures investment in August 2024
Services
What stands out
- Published Salesforce lifecycle implementation offering.
Research before choosing
- Request a recent comparable production reference, proposed delivery team, regional coverage and measurable outcomes. Published collateral supports relevance, not an independently verified quality/outcome ranking.
- Verify current contracting entity, delivery location, named team and comparable references.
- Request a comparable client reference and confirm the delivery team
Source: Published relevant offeringFacts from the company’s own website and public sources, checked 23 October 2026. Not a ranking.
How this shortlist was made: partners were assessed on category-specific evidence, based on public sources, mainly provider sources. A service page establishes a capability claim, not independently verified delivery quality. Team quality and comparable client references still need checking before selection. Reviewed 23 October 2026. The order is not a ranking. See How We Choose.
How to choose
- Ask for a reference with the same scope, and the same platform version where it applies.
- Confirm who will deliver the work and where they are based.
- Agree what is in scope: setup, integration, training and ongoing support.
- Check the partner's current Salesforce partner profile and any Salesforce recognition, then read the evidence link on its card.
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