IDEO: profile

IDEO is a human-centered design company formed in 1991 from several earlier firms. It has studios in five cities and, per its site, nearly 50 years of design practice.

Shortlisted in 1

IDEO

IDEO is shortlisted in 1 category. Company facts and the sections below apply to the whole company.

UI/UX Design

Human-centered design practice spanning research, prototyping and digital product design.

Best for: Early product definition, unfamiliar user problems and concept validation before detailed UI execution.

In this category:

  • Early product definition and unfamiliar user problems
  • Concept validation before detailed UI work
Source: capability page → · See the UI/UX Design list →
HQPalo Alto, California (sources vary); studios in Cambridge, Chicago, London, San Francisco and Shanghai
Founded1991 (merger of earlier firms)
Team500+ people (2023, third-party)
Named clientsSephora, Eli Lilly, H&M, Ford, Moderna, Mars Petcare
Partners & badgesLabs: IDEO Health, IDEO AI, IDEO Play

Services

Design strategyProduct and service designGrowthIDEO U education

Best at

  • Human-centered design research and prototyping
  • Early product definition and concept validation
  • Labs: IDEO Health, IDEO AI and IDEO Play

Also offers

  • Design strategy
  • Growth work
  • IDEO U education
Facts from the company's own website and public sources, checked 16 Oct 2026. Not a ranking.https://www.ideo.com/

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