PPC & Performance Marketing: 4 global agencies to consider
Four global PPC & Performance Marketing agencies: Brainlabs, Tinuiti, Jellyfish, DEPT. Sources linked, no paid placement, and the order is not a ranking.
Agencies shortlisted for paid media and performance marketing.
| Agency | HQ | Best for |
|---|---|---|
| Brainlabs | London, UK (third-party); offices in the US and Singapore | Advertisers needing measurement-led campaign structure and multi-market growth. |
| Tinuiti | New York, USA | Brands coordinating performance budgets across multiple acquisition and commerce channels. |
| Jellyfish | London, UK (The Shard) | International advertisers needing coordinated paid media and marketing technology support. |
| DEPT | Amsterdam, Netherlands (directories) | Brands needing performance campaigns connected with creative, data and digital experience work. |
Brainlabs
Best for: Advertisers needing measurement-led campaign structure and multi-market growth.
Combines paid media with experimentation, analytics, attribution and incrementality measurement. Google publishes an international growth case.
In this category:
- Paid media with experimentation and measurement
- Attribution and incrementality testing
Services
What stands out
- Independent and founder-led.
- ISO 27001 and ISO 27701 certified.
- Wide platform partner list.
Research before choosing
- Headcount differs widely by source
- Client names are logos on its site
- Pricing not published
Tinuiti
Best for: Brands coordinating performance budgets across multiple acquisition and commerce channels.
Performance offering spans paid search, social and commerce media with supporting creative and measurement.
In this category:
- Paid search, social and commerce media with creative and measurement
- Budgets coordinated across acquisition channels
Services
What stands out
- Full-funnel performance marketing in one agency.
- Named brand case studies.
- Own Bliss Point marketing platform.
Research before choosing
- Founding year differs by source
- Headcount differs by source
- Pricing and partner status not published
Jellyfish
Best for: International advertisers needing coordinated paid media and marketing technology support.
Paid search and broader media services connect audience strategy, automation, analytics and cross-channel journeys.
In this category:
- Paid search and media tied to audience strategy, automation and analytics
- Cross-channel journeys for international advertisers
Services
What stands out
- Media, creative and data in one group.
- Named global brand clients.
- Own technology products (Pencil, Share of Model).
Research before choosing
- Awards are mentioned but not named
- Owned by The Brandtech Group since 2023
- Pricing not published
DEPT
Best for: Brands needing performance campaigns connected with creative, data and digital experience work.
Paid search practice emphasizes experimentation across bidding, audience targeting, measurement and creative.
In this category:
- Paid search experimentation across bidding, audiences, measurement and creative
- Campaigns connected to creative and data work
Services
Best at
- Paid search experimentation across bidding, audiences, measurement and creative
- Campaigns connected to creative and data work
Also offers
- Brand and media
- Tech and data
- AI transformation (Deptify)
How to choose
- Ask how they measure incrementality, not only last click.
- Check platform expertise for your channels.
- Clarify fees: flat, percentage of spend or performance.
- Request references with a similar spend level.
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