Advanced workflow & custom-code automation: 8 HubSpot partners to consider
Eight HubSpot partners for Advanced workflow & custom-code automation: Aptitude 8, MakeWebBetter, Elixir, Integrate IQ, HubBase, Struto, RevOps HQ…
Complex workflow logic, custom-coded actions, orchestration and automation maintenance.
| Agency | HQ | Evidence |
|---|---|---|
| Aptitude 8 | New York, USA (Built In; other directories differ) | Named case study |
| MakeWebBetter | Portland, Oregon, USA; office in Lucknow, India (LinkedIn) | Technical product documentation |
| Elixir | Belgium-registered (Elixir Solutions BV); offices in Brussels, Munich, Cologne, Paris, Amsterdam and Stockholm | Engineering service offering |
| Integrate IQ | Remote (HubSpot listing) | Engineering service offering |
| HubBase | Remote (HubSpot listing) | Provider service offering |
| Struto | Horsham, England (LinkedIn, G2) | Provider service offering |
| RevOps HQ | Remote (HubSpot listing) | Official partner profile |
| Hypha | Syosset or Glen Cove, New York, USA (sources differ) | Provider service offering |
Shortlisted
Aptitude 8
HubSpot tier: Elite, reported by the provider
Curbio case describes using a custom object and custom-coded action to consolidate many workflows.
HQNew York, USA (Built In; other directories differ)
Founded2019 (its site); 2020 (directories)
Team50+ full-time employees (its site)
Named clientsHappyCo, Blue Ridge Risk Partners, OrangeDot
Partners & badgesHubSpot Elite Solutions Partner (tier reported by the provider); largest technical consulting team of any HubSpot partner (company-reported)
Services
What stands out
- Technical team that is 100% US-based full-time staff (company-reported)
- Case library covering migration, Salesforce integration and insurance integration
- HubSpot-hosted healthcare sessions led by its team
Research before choosing
- Request a comparable client reference and confirm proposed delivery scope.
- Its Elite tier is provider-reported; HubSpot directory results we saw did not confirm it, so check the directory
- Headquarters and founding year differ by source
- Several cases are listings or anonymized; request references
Source: Named case studyFacts from the company’s own website and public sources, checked 22 October 2026. Not a ranking.
Shortlisted
MakeWebBetter
HubSpot tier: Diamond, reported by the provider
Connect documentation supports custom workflow triggers/actions and TypeScript code with NPM packages.
HQPortland, Oregon, USA; office in Lucknow, India (LinkedIn)
Founded2015 or 2016 (sources differ)
Team11 to 50 (LinkedIn); 50+ (HubSpot case study)
Named clientsNot named in our sources
Partners & badgesHubSpot Diamond Solutions Partner (tier reported by the provider); 17,500+ users of its ecommerce integrations (company-reported)
Services
What stands out
- Published Shopify Sidekick integration exposes HubSpot CRM information inside Shopify Admin
- WooCommerce integration passed 1,000 installs about a year after launch (HubSpot case study)
- Ecommerce-focused integration products
Research before choosing
- Tool-based delivery. Confirm implementation services, execution environment and ownership of custom code.
- The Sidekick integration is a narrower AI and CRM-access case, not full order and catalog synchronization
- Headcount and founding year differ by source
- Validate full integration delivery separately
Source: Technical product documentationFacts from the company’s own website and public sources, checked 22 October 2026. Not a ranking.
Shortlisted
Elixir
HubSpot tier: Elite, reported by the provider
Engineering offering covers custom extensions and integrations that automate cross-system processes.
HQBelgium-registered (Elixir Solutions BV); offices in Brussels, Munich, Cologne, Paris, Amsterdam and Stockholm
FoundedNot stated
TeamNot stated
Named clientsArtemyn
Partners & badgesHubSpot Elite Solutions Partner (tier reported by the provider); SAP certified partner; ElixirSync SAP integration product
Services
What stands out
- Names HubSpot integration with SAP S/4HANA explicitly (ElixirSync)
- Salesforce-to-HubSpot migration case for an industrial business (Artemyn)
- Engineering practice covers custom extensions and quote execution
Research before choosing
- Request a comparable client reference and confirm proposed delivery scope.
- Founding year, headcount and headquarters are not stated on the pages we checked
- Request a completed native Revenue Hub CPQ reference
- Request a matching S/4HANA deployment and object-level reference
Source: Engineering service offeringFacts from the company’s own website and public sources, checked 22 October 2026. Not a ranking.
Shortlisted
Integrate IQ
HubSpot tier: Diamond, reported by the provider
Integration services include custom development and workflow automation across business systems.
HQRemote (HubSpot listing)
Founded2013 (HubSpot listing)
TeamNot stated
Named clientsNot named in our sources
Partners & badgesHubSpot Diamond Solutions Partner (tier reported by the provider); custom integration accreditation (its site); 300+ platforms integrated (company-reported)
Services
What stands out
- Dedicated NetSuite and Shopify integration offerings
- Published native-sync mapping and two-way data flow descriptions
- Custom integration accreditation (its site)
Research before choosing
- Request a comparable client reference and confirm proposed delivery scope.
- Platform counts differ between its site, HubSpot's listing and G2 (250 to 300+)
- No headquarters city or team size published
- Request a reference for multi-store or complex data flows
Source: Engineering service offeringFacts from the company’s own website and public sources, checked 22 October 2026. Not a ranking.
Shortlisted
HubBase
HubSpot custom integrations, workflow optimization and customer-portal development.
HQRemote (HubSpot listing)
FoundedNot stated
TeamNot stated
Named clientsNot stated on the pages we checked
Partners & badgesHubSpot Gold Solutions Partner (HubSpot listing)
Services
What stands out
- HubSpot custom integrations, workflow optimization and customer-portal development.
- Custom portal implementation includes API-driven quote/payment interactions.
Research before choosing
- Relevant technical service capability. Confirm comparable production work, technical ownership and ongoing support.
- Broader integration capability; the cited source does not establish this exact connector implementation. Request an exact-platform client reference, architecture and support plan.
- Relevant technical service capability. Confirm comparable production work, technical ownership and ongoing support.
- Request a comparable client reference and confirm the delivery team
Source: Provider service offeringFacts from the company’s own website and public sources, checked 22 October 2026. Not a ranking.
Shortlisted
Struto
HubSpot integration orchestration, customer portals and AI-enabled CRM extensions.
HQHorsham, England (LinkedIn, G2)
Founded2011
Team11-50 (LinkedIn)
Named clientsNot stated on the pages we checked
Partners & badgesHubSpot Elite partner (LinkedIn); Diamond on Clutch
Services
What stands out
- Frank & Lenny case documents a financial-services CRM migration.
- Dedicated HubSpot–NetSuite integration offering.
- HubSpot integration orchestration, customer portals and AI-enabled CRM extensions.
Research before choosing
- Relevant technical service capability. Confirm comparable production work, technical ownership and ongoing support.
- Confirm a comparable implementation reference and delivery team before selection.
- Broader integration capability; the cited source does not establish this exact connector implementation. Request an exact-platform client reference, architecture and support plan.
- Request a comparable client reference and confirm the delivery team
Source: Provider service offeringFacts from the company’s own website and public sources, checked 22 October 2026. Not a ranking.
Shortlisted
RevOps HQ
HubSpot tier: Gold, per official partner profile
HubSpot implementation, integration, migration, managed administration and role-based enablement.
HQRemote (HubSpot listing)
FoundedNot stated
TeamNot stated
Named clientsNot stated on the pages we checked
Partners & badgesHubSpot Gold Solutions Partner (HubSpot listing); serves North America
Services
What stands out
- HubSpot implementation, integration, migration, managed administration and role-based enablement.
- Dedicated managed administration, implementation and role-based enablement engagements.
Research before choosing
- Relevant technical service capability. Confirm comparable production work, technical ownership and ongoing support.
- Sector shortlist supported by the cited offering or client listing. Validate the same business model, region and project scope.
- Broader integration capability; the cited source does not establish this exact connector implementation. Request an exact-platform client reference, architecture and support plan.
- Request a comparable client reference and confirm the delivery team
Source: Official partner profileFacts from the company’s own website and public sources, checked 22 October 2026. Not a ranking.
Shortlisted
Hypha
HubSpot development, migrations, integrations and tailored quoting/workflow tools.
HQSyosset or Glen Cove, New York, USA (sources differ)
Founded2002 (as Morey Creative Studios)
TeamUnder 49 (DesignRush)
Named clientsNot stated on the pages we checked
Partners & badgesHubSpot Diamond-level partner (HubSpot listing)
Services
What stands out
- Provider identifies manufacturing among its industry specializations.
- Healthcare-specific HubSpot website migrations and integration offering.
- HubSpot development, migrations, integrations and tailored quoting/workflow tools.
Research before choosing
- Relevant technical service capability. Confirm comparable production work, technical ownership and ongoing support.
- Confirm a comparable implementation reference and delivery team before selection.
- Broader integration capability; the cited source does not establish this exact connector implementation. Request an exact-platform client reference, architecture and support plan.
- Request a comparable client reference and confirm the delivery team
Source: Provider service offeringFacts from the company’s own website and public sources, checked 22 October 2026. Not a ranking.
How this shortlist was made: partners were assessed on category-specific evidence, based on public sources, mainly provider sources. Tier and category evidence are separate. A service page establishes a capability claim, not independently verified delivery quality. Team quality and comparable client references still need checking before selection. Reviewed 22 October 2026. The order is not a ranking. See How We Choose.
How to choose
- Ask for a reference with the same scope, and the same platform version where it applies.
- Confirm who will deliver the work and where they are based.
- Agree what is in scope: setup, integration, training and ongoing support.
- Check the partner's tier on HubSpot's own directory, then read the evidence link on its card.
Run an agency in this category?
Listing is free and review is the same for everyone.